Remarketing is one of the strongest conversion tactics in digital marketing today.
By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.
This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms.
The key word in digital remarketing advertising is relevance.
Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past.
Remarketing is more akin to an ad-filtering program that people may use when they browse the web. It serves the user ads that are relevant to him or her based on his or her past browsing habits.
PPC remarketing is a way to re-engage potential customers who have already demonstrated an interest in a company or product.
It helps you remind these customers of the product, and to entice them to follow through and make the purchase they didn’t make the first time they visited your site.
By using the most advanced forms of digital analytics, remarketing can helpRead the rest of this post here