If Google doesn’t index your website, then you’re pretty much invisible. You won’t show up for any search queries, and you won’t get any organic traffic whatsoever. Zilch. Nada. Zero.
Given that you’re here, I’m guessing this isn’t news to you. So let’s get straight down to business.
This article teaches you how to fix any of these three problems:
Your entire website isn’t indexed. Some of your pages are indexed, but others aren’t. Your newly‐published web pages aren’t getting indexed fast enough.
But first, let’s make sure we’re on the same page and fully‐understand this indexing malarkey.
What is crawling and indexing?
Google discovers new web pages by crawling the web, and then they add those pages to their index. They do this using a web spider called Googlebot.
Confused? Let’s define a few key terms.
Crawling: The process of following hyperlinks on the web to discover new content. Indexing: The process of storing every web page in a vast database. Web spider: A piece of software designed to carry out the crawling process at scale. Googlebot: Google’s web spider.
Here’s a video from Google that explains the process in more detail:
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