16. Partner up.
If you want more people to attend your webinar, you can always consider working with another brand. But while additional attendees is one benefit, it shouldn’t be the main focus of partnering up — relevancy, however, should be.
HubSpot has partnered with numerous partners specifically for co-marketing purposes because we believe that two well-aligned brands have the power to be truly amazing together — much more amazing than they can be apart. It’s also helpful for your audience if they can hear another perspective once in a while, particularly when that perspective comes from a specialist’s point of view.
17. Leverage your homepage.
Your homepage is likely one of the most visited pages on your website. So why wouldn’t you leverage your homepage real estate to promote upcoming webinars?
It’s a great way to show people that your entire company is behind the webinar and sees the value in it for site visitors. Don’t hide behind your webinars; get them out in public and show people that your company believes in the initiative. (HubSpot customers: Learn how to create smart CTAs for your homepage here.)
18. Use the best video conferencing tools to ensure a smooth video experience
If an industry expert reveals the secret to success, but their technology wasn’t good enough to record it, did they make an impact?
The content of your webinar might be unparalleled industry insight, but it isn’t nearly as valuable if your attendees can’t easily access and listen to the event. Picking the right video conferencing tool puts your webinar on the platform it deserves so people are encouraged to join in and listen to you.
What are some reliable webinar hosting services to choose from? Glad you asked …
Loom is a video recording software, compatible with Mac, Windows, and Chromebook computers. The tool offers a convenient desktop app and can record your screen activity in real time. Loom is particularly useful for pre-recorded webinars, slide presentations, and single-hosted experiences.
If you have a Gmail account, you’re probably familiar with Google Hangouts. This simple video conferencing tool pops out of your Gmail account and can invite attendees to a group call using their email addresses. It supports live webinars with multiple guests.
Zoom is a cloud-based conferencing tool that offers live and on-demand video services. You can use a Zoom account to add a video chat option to group events listed on your online calendar.
GoToWebinar helps you create branded webinars with automated email invitations leading up to the event. It also makes it easy to follow up with attendees after the webinar, while reporting on who attended and who didn’t.
Customers buy from the companies they can trust, and broadcasting your industry expertise via webinar is one of the key ways of doing that. To learn more about how inbound marketing can help you delight your customers, take our free certification course below.post was originally published here