Wasting time every night debating with yourself or your partner about what to watch on Netflix is a drag. It burns people’s time and good will, robs great creators of attention, and leaves Netflix vulnerable to competitors who can solve discovery. Netflix itself says the average user spends 18 minutes per day deciding.
To date, Netflix’s solution has been its state-of-the-art artificial intelligence that offers personalized recommendations. But that algorithm is ignorant of how we’re feeling in the moment, what we’ve already seen elsewhere, and if we’re factoring in what someone else with us wants to watch too.
This week Netflix introduced one basic new approach to discovery: a shuffle button. Click on a show you like such as The Office, and it will queue up a random episode. But that only works if you already know what you want to watch, it’s not a movie, and it’s not a linear series you have to watch in order.
Here are three much more exciting, applicable, and lucrative ways for Netflix (or Hulu, Amazon Prime Video, or any of the major streaming services) to get us to stop browsing and start