Every direct response marketer ought to learn different search engine optimization (SEO) strategies, especially since the price per acquisition (CPA) through this channel is so low. If you optimize your website and incorporate a strong UX design, search engines are more likely to index your page higher.
Basic SEO tactics like designing a site, writing quality content, adding title tags and meta descriptions to your pages, and submitting your site to directories, still work. But if you would like to take your SEO into the next level, you will need to know a few more strategies to set yourself apart from the competition. For instance, there are new types of tags that connect your website’s SEO to your social media accounts like Facebook, Twitter, Pinterest, and Instagram.
Social Meta Tags
What They Are: Social meta tags provide social networking sites with relevant text, images, and videos so that shared Web pages, blog posts, and posts are accompanied by nicely formatted content. For instance, whenever someone tweets a URL it’ll come with an Twitter Card, making your tweet wealthier and more appealing to consumers.
Why You Should Care: Social meta tags help optimize social media conversions by providing richer, more standardized content. An entertaining or engaging image you tag on your blog post, for example, provides extra pop and can lead to more likes, comments, shares, and sales. By helping content spread, social meta tags can also help drive increased backlinks and mentions, which are good for SEO. Finally, some social meta tags enable users to download apps, helping promote your mobile commerce channel.
How They Work: All you do is add social meta tags directly to your site, blog post, or article pages. To learn more, visit the developer sites of the major social media outfits (dev.twitter.com, for example). Google+ favors Schema.org meta tags, which are described in detail at www.schema.org.