5 Tips for Expanding Your Online Retail Business Overseas


For generations, geographical borders mostly bound shopping. International purchases were complicated and took time. No longer: Retail has gone global. That is a primary takeaway from the recently released global UPS Pulse of this Online Shopper research, which seized the changing behaviors and preferences of internet shoppers in six markets such as the U.S., Asia, Europe, Canada, Mexico and Brazil.

The study, which is based on based on a survey of more than 18,000 online shoppers offers five things savvy and smart retailers must consider:

1. Deliver a constant experience.

Internationally, one thing that has stayed constant is that online shoppers continue to use a combination of single-channel and multichannel purchase options when shopping. In the U.S., 85% of respondents were satisfied with their entire online shopping experience, while only 65% were satisfied with their shopping experience in physical stores. Bridging this gap, together with crossover opportunities, such as pickups and returns for internet orders, can help boost physical shop participation while also improving overall shopper satisfaction.

2. Offer flexible delivery choices.

Customized delivery options give shoppers the freedom of choice. While in the U.S. just 37% of online shoppers favor alternative delivery locations, such as access points—a much greater proportion of shoppers in Asia (59%) and countries like Brazil (55%) and Mexico (52%) favor alternate delivery places within standard delivery. Shoppers are even interested in these choices if there is a shipping-fee reduction offered.

3. Elevate the in-store experience.

Shoppers across all regions studied were satisfied with their online shopping experience than they had been with the in-store shopping experience. This means that you shouldn’t keep store locations relevant and improve the overall experience—although this could just be due to the ease of shopping online in the home. Both in-store and online design are how shoppers get to know and comprehend your brand. Many shoppers, although they may buy online, grow to appreciate a brand when they look at the goods before purchasing or visit a physical shop and try on clothes. These shopping patterns ought to be taken advantage of by helping facilitate multichannel purchases and enhancing in-store employee knowledge of goods.

4. Empower the shopper.

More than 90% of respondents in Asia, Mexico and Brazil used their smartphones while shopping to look up product reviews and research product details. In the U.S., that amount was also high at 70%. This is a trend, so it’s important for brands to elevate this experience through options like QR codes that lead shoppers to your site. You can guide shoppers to your website for reviews and details to better control their shopping experience and retain the sale by using methods such as these.

5. Explore and integrate new technologies.

While chatbot technology is being used less than 50 percent in most countries, users are beginning to adapt to chatbots for returning products, getting product info, and even ordering goods online. Adding technology, like rewards programs that participate shoppers and challenge them to visit locations, add a more personalized feel to your brand experience and can increase engagement. Can enhance satisfaction with the purchasing procedure. Shoppers are suggesting that these enhancements are beneficial to them if shopping online or online.

Personalization manufacturers have to allow for flexibility and promote involvement to maintain shoppers satisfied to keep up with today’s internet savvy shopper. There are many avenues to enhance online shopper satisfaction.