5 Tips to Improve the Performance of Your PPC Campaigns

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Let’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how’s the traffic looking? Is it a steep climb, or are you unimpressed with the result?

Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.

What’s the secret? As with most things: proper training. And if you don’t have any, don’t worry — there’s still hope.

We here at KlientBoost have partnered with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing. Below, you’ll learn how to run a PPC campaign on a few of the most common platforms, followed by five tips for how to maximize your campaign’s performance.

How to Run a PPC Campaign Choose a platform for your PPC campaign. Choose a type of ad to invest in. Determine your budget and bidding strategy. Customize your target audience, interests, location, and search terms. Organize your campaign into “ad groups.” Identify and design landing pages that match the