Exit popups are a marketer’s magic wand. Kind of. They enable you to stop your visitors just before they leave your website so you can survey them, collect their email addresses, convince them to stay, or almost anything you’d like.
But just like magicians have to practice before they manage to transform a person into a rabbit, it takes time and practice to fully understand how you can use exit-intent popups to convert visitors into leads or clients.
Today I’d like to share what I’ve learned as the Head of Growth for a popup solution company so you can avoid making the same mistakes some of our customers have made and instead, create better exit popups.
What is an Exit-Intent Popup?
Before detailing how you can design great exit popups, let’s stop for a minute and define what they are and how they work.
How Exit Popups Work
Exit-intent popups are based on a script that tracks the user’s mouse movements. As soon as the mouse reaches the top edge of the screen — such as when the user is about to close the window — it triggers the exit popup.
As its definition suggests, it works only on desktops.Read the rest of this post here