Ready for some detailed advice to help protect your reputation online?
The advice you’ll read in this article works for both proactive reputation management, and for those that already have online negative content/reviews about them.
Be advised, however, that some sites may be impossible or very hard to beat.
Major news sites (e.g., The Wall Street Journal, LA Times, New York Times) require significant work to manage.
If a major news site has posted negative content about you, then you really need to be (or hire) an expert in SEO.
The do-it-yourself option is just not feasible at that scale. That said, these tips will help some DIYers before moving on to an expensive reputation management firm.
Up until recently, popular complaint website RipoffReport was also hard to beat.
Recent changes to Google’s algorithm (which we think occurred in September 2018) have pushed some complaint sites lower in search ranking. Read my prior article for more details about this.
Tip 1: Provide Excellent Service
You want to make sure that you really are providing an excellent service to avoid getting negative reviews in the first place. Consider going above and beyond your current efforts.
For example, if