Alphabet’s subsidiary focused on urban tech development, Sidewalk Labs, is now trying to reinvent signage for smart cities. These signs aren’t to direct the flow of traffic, or to point the way to urban landmarks — they’re designed to let citizens know when they’re being monitored.
The proposal is part of a push by the company to acclimate people to the technologies that it’s deploying in cities like New York and Toronto.
Globally, competition for contracts to deploy sensors, data management, and predictive technologies in cities can run into the tens of millions, if not billions of dollars, and Sidewalk Labs knows this better than most. Because its projects are among the most ambitious deployments of sensing and networking technologies for smart cities, the company has also faced the most public criticism.
So at least partially in an attempt to blunt attacks from critics, the company is proposing to make its surveillance and monitoring efforts more transparent.
“Digital technology is all around us, but often invisible. Consider: on any one urban excursion (your commute, perhaps), you could encounter CCTVs, traffic cameras, transit card readers, bike lane counters, Wi-Fi access points, occupancy sensors that open doors — potentially all on the same block.”