Android Update Impact on European Search Marketing by @martinibuster


Google announced changes to Android that may affect it’s search and browser dominance in Europe. Every Android user in Europe will soon be asked to make a choice of what browser and search service the users wishes to use.

Impact to Search Marketing

The update will be rolling out over the coming weeks. It will impact current and new Android device users.

It may be useful to follow European user trends. Significant changes may impact how search marketing from PPC to organic search is conducted.

That said, there is reason to believe that Google’s implementation of the choice prompt is engineered to result in the least amount of responses. Keep reading to see how Google is doing this.

Why is Google Providing Europeans a Choice?

The coming option to choose non-Google browser and search services were made in order to comply with a European Commission ruling from 2018.

According to Google:

“Two screens will surface: one for search apps and another for browsers, each containing a total of five apps, including any that are already installed. Apps that are not already installed on the device will be included based on their popularity and shown in a random order.”