If you’re an ASOS customer and in the habit of borrowing clothes to wear to a party and then return them you might be in trouble. ASOS have tweaked the ASOS returns policy, adding a fair use section, and will shut your account down if you’re a serial returner.
“If we notice an unusual pattern of returns activity that doesn’t sit right: e.g. we suspect someone is actually wearing their purchases and then returning them or ordering and returning loads – way, waaay more than even the most loyal ASOS customer would order – then we might have to deactivate the account and any associated accounts.”
– ASOS returns policy
ASOS emailed customers to update them on the policy saying that ‘It’s unlikely to affect you’, but warning that if it does affect you then they’ll be putting a stop to your serial returning.
The change to the ASOS returns policy is one that many marketplace sellers would wish they could put in place, although Amazon also have a record of shutting down serial returners accounts.
In fashion especially, returns are a fact of life due to different sizing between manufacturers – there’s no such thing as a size 10 dress, in one store you might fit a 10 but pop next door and you will be an 8 and in the next shop along you’ll need a 12. Returns will happen and ASOS aren’t going to close genuine customers’ accounts. What they’ll be looking for are shoppers who buy lots and return just about everything, especially if it’s worn.
The ASOS returns policy change doesn’t of course impact your rights as a consumer. You have an absolute right to examine goods at home and if they’re no suitable to return them. What you don’t have the right to do is use online shopping as a clothes library and, even though regardless to the change to the ASOS returns policy you’ll still be able to return anything you’ve purchased, worn or not. What ASOS have the right to do is quite simply ban you from ever buying from them again and it looks like this is exactly what they intend to do.