BlackBerry Messenger will soon be the latest messaging service to die

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First AIM. Then Yahoo Messenger. Now BBM.

The messaging service that was once was a beloved feature of BlackBerry phones is going away, becoming the lastest in a line of formerly popular chat apps to get the ax.

Emtek, the company that runs the former BlackBerry Messenger service, will shut it down on May 31, the firm announced in a blog post on Thursday. Despite investing in new features, Emtek wasn’t able to jump start usage of the service, it said.

“Three years ago, we set out to reinvigorate BBM consumer service,” the company said in the post.

“We poured our hearts into making this a reality, and we are proud of what we have built to date,” it continued. “The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.”

After Emtek shuts down the service, BBM users will no longer be able to open the app to view old messages, photos, or other files, the company said on a page offering answers to frequently asked questions. Users will be able to download photos, videos, and files before May 31. But