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Thursday, January 24, 2019

Amazon: Setting the Bar Higher for Consumer Expectations

Since 1994, Amazon has pursued one mission: "To be Earth's most customer-centric company, where people can find and discover anything they want to purchase...

5 Ways Merchants Can Benefit from Customer Discounts

Direct marketers and retailers, chill. This is not your issue. You can’t fix it. Many of you think the problem with coupons is yours...

Social Media Marketing Strategies: B2B vs. B2C

In today's technology-driven world, businesses of all types establish a social media presence to be able to connect with hopeful customers and establish a...

5 Tips for Expanding Your Online Retail Business Overseas

For generations, geographical borders mostly bound shopping. International purchases were complicated and took time. No longer: Retail has gone global. That is a primary...

Infomercials: Those Were The Days

Late-night infomercial customers are little old women who reside in trailer parks and shop while eating bonbons and whilst sporting hair curlers that are...

What Financial Marketers Need to Prepare for with Generation Z

Few could dispute that Millennials captured many banks and credit unions like deer in the headlights. However, some financial institutions today believe they learned...

How Adopting A ‘Site-to-Store’ Strategy Can Minimize Your Attribution Woes

The final click before a conversion. Sounds like a very simple answer to a complex problem. Well, it is good, but just for people...

Maximize Your Amazon Listings with the Amazon SEO Checklist

There is currently a great deal of talk in retail about integrating new experiences to better reach customers who bounce between multiple channels. While...

Millennials and Mobile Payments, What Is the Price of Convenience?

We are living in an age of accelerated technological advancement. With everything they need right at their fingertips, Millennials are having a significant influence...

How Quality Packaging Impacts the Customer Experience

eCommerce Consumers have unlimited options for what to purchase and from whom. Retailers are trying to stand out with a superior customer experience to...
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