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Friday, February 15, 2019

20 Questions to Ask When Creating Buyer Personas [Free Template]

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to...

Does WooCommerce Fit B2B Companies?

WooCommerce is among the fastest growing platforms. We’ve addressed it many times, including with columnist Richard Stubbings’ series on migrating from Magento to WooCommerce. B2C...

9 Ways to Appeal to Millennial Shoppers

Most demographers define millennials as having birth years from the early 1980s to roughly 2000. Millennials may not have much disposable income, but they...

Facebook Has Published Its Internal Community Standards and Will Roll out...

Facebook has published its internal enforcement guidelines.  These guidelines -- or community standards, as they're also known -- are designed to help human moderators decide...

11 of the Best Phone Interview Questions

The average job opening attracts 250 resumes, and the average interview process from start to finish can take 23 days. Phone interviews can help...

How to Audit Your Website for Improved SEO and Conversions

   What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign....

45% of People Trust Facebook Even Less After the Zuckerberg Hearings...

Facebook CEO Mark Zuckerberg's testimony before U.S. lawmakers earlier this month seems to have done little to restore trust in the company. According to a...

Europe-based merchant accesses the GDPR

The E.U.’s new data protection law goes into effect on May 25. Many businesses here in Europe and elsewhere have ignored it. That is...

Blog SEO: How to Search Engine Optimize Your Blog Content

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that...

How to Search on Google: 31 Google Advanced Search Tips

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use...
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