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Friday, April 19, 2019

Is YouTube Right for Direct Response?

For years now, YouTube has been a go-to destination for Internet users from all walks of life. In fact, according to recent statistics on...

4 Digital Marketing Tips for Brand Builders

Virtually every significant brand has multiple social networking accounts, a YouTube presence, and maybe even a presence on Pinterest. In the post, "15 Brands...

Wayfair Rolls Out MyWay Membership Program

Wayfair has announced the launch of MyWay, a new paid membership program that offers benefits such as insider sales, discounts on installation and assembly services,...

Study Finds New Store Openings Lead To Boost In Online Traffic

A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic.According to a recent ICSC...

The Origin Story of Infomercials

Many members of the advertising industry know that infomercials started in the 1980s, "after the law changed." That's right, but not in the way...

Sears Files For Bankruptcy; To Close 142 Stores

Sears Holdings made it official, filing for Chapter 11 bankruptcy Monday  (October 15), gearing up to close 142 stores after decades of declining revenue...

How to Tell Stories with Transparency

"Omnichannel" may be the term du jour, but it is business as normal for electronic retailers. For over 3 decades, marketers have introduced new...

Subway Seeks To Innovate, Reworking Kiosks, Loyalty And Mobile

Speed and convenience have long been top reasons why consumers are drawn to quick-service restaurants (QSRs). Consumers expect fast, efficient service that barely requires...

littleBits, The Inspiring and Inventive Story of the Toys with a...

With the holiday season fast approaching, many shoppers are no-doubt looking for inspirational, innovative, and imaginative toys that not only entertain but educate kids...

BuzzFeed To Launch Unique Toy Store In NYC This Fall

BuzzFeed is planning to open a toy store in New York City later this fall.New York Post reported that the store, called “Camp,” will...
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