So you’ve done your market research, drafted your business plan, projected your cash flow into the next five years, and submitted your press release to the sources that matter. You seem prepared to hit publish on your site, but hold on just a minute.
Before your launch your eCommerce shop, make sure you’ve covered these important bases.
1. Pick the Best a Domain and Business Name
The right business name must attract attention and enable you to sell your services or products. If you haven’t done so already, put some thought to a title that reflects your business’s character and will appeal to your target market.
Beyond that, a Google search will help reveal if any opponents are using the same or a similar name. In terms of your domain address, it’s easy to perform a domain to see whether your chosen name is available and to find close alternatives if it’s already taken.
Be sure to register your business with relevant government licensing and taxing authorities.
2. Design a Slick Online Shop
You don’t need to hire a web designer to have an expert, sophisticated eCommerce website, as a result of user-friendly DIY web builders that make it easy even for a tech novice to create an online shop.
Weebly and WordPress have drag-and-drop website platforms that come with a wide selection of attractive premade themes, or digital templates, geared toward online stores. Themes give entrepreneurs the opportunity to showcase events and products like the big eCommerce retailers, even offering in a few clicks an elegant structure which may otherwise require hours or days to build.
Businesses can polish their sites further with tools like video wallpapers, flexible headers, and distinct section elements, or boxes, may be customized and added to any webpage. Hire a professional photographer or follow a few straightforward steps to take your own high-quality photos.
3. Set Up Your eCommerce Features
Custom themes and other visual features integrate seamlessly with eCommerce platforms, enabling you to integrate helpful marketing tools like email sign up, customized email templates, coupons, promo codes, gift cards and Facebook Ads that you can create directly from your website.
Some CMSs have onboarding support makes it effortless for those who have no design or coding experience to prepare shop, assisting proprietors employ payment and shipping choices, print shipping labels, track orders, automatically calculate sales taxes and analyze traffic.
Be sure you’re aware of and ready to utilize the appropriate marketing and analytics tools available for your online store—and to download their mobile apps if you want to manage your shop on the move.
4. Tell Your Story
Companies that tell a fantastic story—whether it is about their roots, their products, their social mission, or all three—frequently find it much easier to engage people and turn them into customers.
The stories you tell should draw readers in but not overwhelm them. In reality, you may have the ability to tell it using an easy slogan or in a couple of lines.
Consider lining up a few evergreen blog posts that touch on subjects related to your products or company values, or your intended audience members would discover interesting. Perhaps you can tie your posts to holidays or seasons.
Prior to going live, check grammar, punctuation, and content throughout your website, not just for typos but also for anything that may be inadvertently missed.
If you don’t have time or interest in producing copy yourself, consider hiring with a skilled writer for your site’s content and blog posts.
5. Contact Page
While it’s important to dot I’s and cross t’s, do not wait for perfection before launching your website. You can’t sell online without even getting online, so do what you can to prepare yourself, then take that big step and turn on your open for business sign.