China's Geely launches new electric car brand 'Geometry'

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SHANGHAI (Reuters) – Geely, China’s highest profile car maker with investments in Volvo and Daimler, launched a premium all-electric car brand “Geometry” on Thursday as it pushes ahead with its plans to boost production of new energy vehicles.

FILE PHOTO: A building of the Geely Auto Research Institute is seen in Ningbo, Zhejiang province, China August 4, 2017. REUTERS/Aly Song/File Photo

The move comes as automakers race to develop vehicles powered by means other than petrol to meet an expected rise in demand as the world’s top car market enforces official production quotas designed to reduce smog.

Geometry will take overseas orders but will mainly focus on the Chinese market and will launch more than 10 pure electric models in multiple segments by 2025, Geely said in a statement on Thursday.

The company added it had already received more than 26,000 orders globally for its first model, the Geometry A. The longer-range version of the model has an ability to travel up to 500 kilometers (310.69 miles) on a single charge, Geely said.

Geely launched Geometry at an event in Singapore and said the city-state would eventually become a target market.

“The launch of Geometry and its first product advances Geely’s