Nothing scales like a horoscope.
If you haven’t heard of Co-Star, you might just be in the wrong circles. In some social scenes it’s pretty much ubiquitous. Wherever conversations regularly kick off by comparing astrological charts, it’s useful to have that info at hand. The trend is so notable that the app even got a shout out in a New York Times piece on VCs flocking to astrology startups.
This week, the company behind probably the hottest iOS astrology app announced that it has raised a $5.2 million seed round. Maveron, Aspect, 14w and Female Founder Fund all participated in the round, which follows $750,000 in prior pre-seed funding. The company plans to use the funding to craft an Android companion to its iOS-only app, grow its team and “build features that encourage new ways get closer, new ways to take care of ourselves, and new ways to grow.”
TechCrunch spoke with Banu Guler, the CEO and co-founder of Co-Star about what it was like talking to potential investors to drum up money for an idea that Silicon Valley’s elite echo chambers might find unconventional.
“We certainly talked to some who were dismissive,” Guler told TechCrunch in an email.