Creating a Content Marketing Strategy for eCommerce Success


It’s 2018 and operating an eCommerce company is a lot more than just selling your products and services online. It takes you to deal with everything; inventory management, promotion, transport, replacements, refunds, order management, and more.

On top of all this, it is easy to put a content marketing strategy on the backburner but don’t. Having a strong content marketing strategy will help your brand and products get that attention they need. In fact, it is shown that with good supporting content for your eCommerce offerings SEO and sales increase. Having trouble planning for your content marketing strategy? Here are a few tips to make the most of the content you have on your eCommerce site.

Portray a Larger Story

Storytelling is a skill that has embraced digital trends and more customers nowadays tend to be engrossed in brand stories rather than bland factual descriptions. This applies to the content marketing plan for your eCommerce business as well.

Let your content speak for itself about the way your products or services have answered the pain points of your target audience have made a larger impact on your community. This might sound cheesy but this definitely has functioned for many brands, an emotional background to these stories will let your content and audience connect much better.

Spice up this story-laced content with videos and pictures to keep your viewers. You can either run another page for this storytelling section on your eCommerce website or you might simply substitute the conventional blog.

Serve a Humanitarian Function

Along with sharing an emotional story about your company, consider partnering with or contributing to a charitable cause that shows you are committed to the communities that you serve.

For instance, the shoe company TOMS’ One For One program that donates new shoes, vision care, water, and other humanitarian causes around the world. Through these collabs, your business is able to support a social cause and talk about it with their customers in a pursuit to increase awareness and build social authenticity. Your eCommerce company can run a story/blog for this purpose and engage the consumers in it. This can send out a super positive impression of your business concerning how socially committed it is.

Build Partnerships

Online companies are definitely cooler than traditional business because they have inspired a trend of embracing competition and even working together. Your eCommerce company can build amazing content about this particular strategy by partnering with the firms in competition and others too.

Building partnerships with other organizations in the digital world will be able to help you tap into a new section of the audience as well as expose your lineup of products to clients who are faithful to other manufacturers.

Influencers are Everywhere

Influencer marketing is now the soul of online marketing and promotion of many brands and companies. Your business can get in contact with key business people that will drive your brand’s message to the potential clients who follow such influencers on social networking.

The internet customers heavily depend on the view of these social media influencers, who use popular social media pages to advertise your content and products.

Provide Value to Clients

A fantastic content marketing strategy for eCommerce companies will always entail the use of offline as well as online resources to market the attention of the customers.

Offering an offline value resource such as coupons, newsletters, a demo of new goods, FAQs sheet etc., can ignite a sense of brand tangibility in the consumers. Make it a point to ship these for free because not a lot of people are interested in paid stuff. Freebies are a terrific way to get your content marketed and be certain that new people try them out.

Involve your Audience in your Content

If your eCommerce website is planning its posts, it’s a great idea to call your audience into it. You can simply ask for their suggestions for the next blog article or the suggestion regarding what features they might want to see alongside your online website. Doing so will make the audience feel important which is an indirect way of promoting your business now that your clients trust it.