Disney executive joins Union Bank to head data insights team

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Union Bank is hoping a former vice president of digital marketing and data technology for the Walt Disney Co. will help make all of its dreams come true (so to speak) in regards to offering cutting-edge services.

Una Fox is joining the bank as its head of business data and insights. Fox will work with the bank’s product, marketing and business teams, be based in Woodland Hills, Calif., will report to Pierre Habis, Union’s head of consumer banking.

Getting a good read

“Consumers expect greater customization and personalization of their financial experiences,” and artificial intelligence and machine learning can be used to determine what they want, said Una Fox, new head of business and data insights at Union Bank.

“As we look to enhance the client experience in everything [we] do, data will be critical in how we understand our clients, anticipate their needs and deliver what they want, all at a time when our industry and consumer behavior continue to evolve,” Habis said in a press release Tuesday.

“Una’s background in leveraging data to make smart financial and business decisions, particularly for very consumer-facing companies, is not only impressive, but exactly the sort of expertise we hoped to find in a leader for our data and insights team,” he said.

Union Bank, based in San Francisco, is part of Mitsubishi UFJ Financial Group, a $2.7 trillion company in Tokyo.

Union has turned to the entertainment industry for creative minds before. In September of last year, it hired a former vice president of direct-to-consumer and innovation program management for Warner Bros. Digital to lead its digital banking department.

At Disney, Fox led the creation of a digital and analytics system to support Walt Disney International’s brand and marketing teams. Fox managed business and technology teams at Yahoo before working for Walt Disney. She also consulted for global brands like Microsoft, Cisco, Qwest, Google and AT&T while at KPMG Consulting.

“As consumers expect greater customization and personalization of their financial experiences, having the right insights using technologies such as [artificial intelligence] and machine learning will be critical to delivering what our clients want and need from their bank,” Fox said in the release.

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