Roughly two-thirds of users say they use e-commerce apps primarily to receive exclusive deals and offers. Experts advise businesses to develop e-commerce apps that are simple, browsable, and appropriate for the products being sold. This, however, is not the primary reason people use shopping apps. For example, 71% of the respondents use the apps to check prices.
When it comes to purchases, overall 62% say they use apps to buy something. Additionally, 34% use the apps to get product recommendations on similar items. Even though the numbers are impressive for large online retail apps, experts recommend for small businesses to avoid measuring up. Instead, it is best for small businesses to target their specific market and achieve success there.
Instead, smaller eCommerce retailers who are interested in developing their own apps need to take lessons from industry goliaths like Amazon or eBay towards app design. Here are a few features app developers should have at the front of mind when developing eCommerce shopping apps:
Make Shopping Apps Easy to Use
Other frequently used types of apps include mass merchant retailers such as Target and Walmart and restaurant apps such as McDonald’s and Domino’s. Some businesses fail to improve customers’ shopping experiences because they take shortcuts. Instead, businesses should consult with app developers to create simple and convenient apps.
Integrate Shopping App Users’ In-App and In-Person Experiences
Instead of treating traditional and online shopping as separate experiences, forward-thinking retailers combine the in-app and in-store experiences. People who most frequently use mass merchant retailer apps, convenience store apps, and apparel apps primarily check prices and make purchases. Now, shoppers want to pick-and-choose their preferred aspects of the in-store buying experience.
Match Your Shopping App to Your Business Product
Businesses should always develop e-commerce apps that are appropriate for their specific products. Restaurant apps have tied the function of their apps to their products particularly well. People most frequently use restaurant apps to make purchases and view menus, but they’re less likely to use restaurant apps to check prices and reserve items for in-store pickup. Fewer than 1 in 10 of restaurant app users report getting recommendations on similar products in the app.
The stark statistical difference between the 9% of restaurant apps users who receive in-app product recommendations and the 34% of pure online retail app users who do demonstrates how consumers use shopping apps in ways that best suit the available products.
Avoid Using Discounts Only to Attract Shopping App Users
Two-thirds of consumers use mobile apps to receive deals and offers that are only available in the app. 65% of shopping app users value receiving exclusive in-app offers and deals. Experts believe that this user behavior makes it difficult for apps to turn a profit and remain relevant in users’ day-to-day lives. While offering discounts can initially motivate people to download an app, it does not provide a sustainable mobile app strategy for businesses.
App users may flee once the discount disappears.