I’m still trying to process just how cool yesterday’s live Marshmello concert in Fortnite was, and I found myself wondering just how many people were actually “in attendance,” so to speak.
Turns out, we have some idea, as journalist Geoff Keighley says that his “sources” (at Epic) say that there were 10 million concurrent players in the Marshmello event. This statement was quote retweet by Epic’s Donald Mustard with a series of fire emojis, so I’m going to take that as confirmation.
This is significant because the last time we even knew what Fortnite’s concurrent player record was, it was in November when Epic revealed there were 200 million total Fortnite players and 8.3 million was the concurrent peak. This 10 million figure would be a new record above and beyond that, though I don’t think this has been confirmed as a new peak, as perhaps more people turned out to watch the Ice King or something, but I kind of doubt it.
The 10 million figure also does not include A) people watching by proxy on Twitch streams if they couldn’t attend in-game themselves or B) the encore performance that Marshmello gave last night at 2 AM ET so that other regions around the world could experience the show, if 2 PM ET had been the middle of the night for them or something. I hope that Epic comes out with a grand total at some point, but it could very well be 12-15 million or higher, which would by my guess.
This was not only a fun event for players, but it was a tremendous amount of exposure for Marshmello. Yesterday, I compared it to a mini Super Bowl halftime show, 200x the size of most live venues, and if it did hit 15 million, about 15% the size of the halftime show audience. Though I would consider Marshmello’s performance more engaging than watching someone perform on a TV, given that players are actually in-game, jumping around with him and others during the performance. To me that makes it far more special than just watching another televised show, and more akin to an actual concert. Though really, this is in a class by itself, as we rarely see anything like this in video games (Second Life, Minecraft, Club Penguin and WoW have done virtual concerts in the past, I believe, though obviously not at this scale).
This was such a massive success that clearly, it will not be the last time that this happens. Any artist should now be dying to do a Fortnite show as the level of exposure is insane (I bought two Marshmello albums yesterday) and even if you already have a big audience, it’s a way to get even more new, probably younger fans. Everyone is already clamoring for say, a Drake show next, which suddenly does not sound all that crazy. We’ll have to wait and see how Epic tops themselves going forward.post was originally published here