Google Shopping Ads Benchmarks for YOUR Industry by @wordstream

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Average Shopping Cost per Click (CPC) by Industry

The combination of a low average CTR and a fierce degree of competition makes for a high average CPC in the office & business needs industry.

Nonetheless, the fact that the highest average CPC on Google Shopping is just over $1 is pretty incredible – some search advertisers pay well over $50 for a single click on a text ad!

Looking at this chart as a whole, it makes a compelling case for running Google Shopping campaigns.

Considering the high commercial intent that drives people to search, the prospect of paying less than $0.50 for a click is pretty enticing.

Although Bing Shopping is, generally speaking, an inexpensive alternative (or complement!) to Google Shopping, some ecommerce advertisers are paying a hefty price for their Bing SERP real estate.

The prevalence of Microsoft computers (and, thus, regular Bing users) in corporate offices drives up the average CPC for office and business needs advertisers. More on that in just a bit.

The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads and $0.46 for Bing Ads.

Average Shopping Conversion Rate (CVR) by Industry

Typically, when a