Google’s Ivan Poupyrev shows off Jacquard, which connects his Levi’s jacket to the cloud

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Ivan Poupyrev, the technical projects lead at Google’s Advanced Technology and Projects division, just gave a TED talk that was simultaneously a presentation and a demo of new technology.

Poupyrev was showing off Jacquard, a device that allowed him to use the sleeve of his jacket as a controller for his presentation slides. Google has talked about this work before, and there’s even a $350 Levi’s jacket available for purchase.

But today, Poupyrev actually used Jacquard to control his presentation, and laid out the vision behind the project. Although it didn’t quite work at first, once Poupyrev fixed things backstage and restarted his presentation, he could swipe forward on his sleeve to advance the presentation, or swipe back and revisit the previous slide.

Poupyrev didn’t offer many details about the Jacquard device itself, but he said it can be connected to clothing and other objects with just “a few electrodes,” and that it can recognize the object and then “reconfigure itself” to offer the right kinds of interaction.

The device he held up onstage was small and grey — I could have mistaken it for the key fob that I used to swipe into my old apartment. According to Poupyrev’s website,