How to Launch a Successful Online Community: A Step-by-Step Guide

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It’s no secret that the way people buy has fundamentally changed over the years.

These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.

As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research.

B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start?

These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure.

If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start is to determine why you are building the community to begin with. Reasons may range from you are trying to support your existing business