A new cover story from Wired has shed light on the deteriorating relationship between Mark Zuckerberg and Instagram, which led to cofounders Kevin Systrom and Mike Krieger quitting in September last year.
According to Wired, which interviewed 65 current and former Facebook employees to build a picture of the company’s disastrous 2018, there were a number of points of tension between Zuckerberg and Instagram’s bosses.
It got so bad, according to a Wired source, that at one point Systrom worried aloud whether Zuckerberg was trying to force him out by making his job unliveable, likening the relationship to US President Donald Trump and former Attorney General Jeff Sessions. Sessions resigned at Trump’s request in November.
Instagram’s success in the face of Facebook’s declining user growth was one source of friction, Wired said, with some executives believing that Instagram was cannibalising Facebook’s native app.
Along with Instagram’s success, positive press coverage of Systrom did nothing to ease tension. Zuckerberg gave the order that no executive was to have a magazine profile without first consulting himself or COO Sheryl Sandberg, a person directly