The 2019 Internet Retailers Conference and Exhibition and co-located Retailx wrapped up on June 29th in Chicago. According to Retailx.com the merged show promises “.. offers a deep dive into e-commerce, including marketing, social, SEM, fulfillment and merchandising.” With that said, it does just that.
The show grew once again this year in total attendance as well as maintaining a dizzying array of exhibitors, a top-shelf speaker lineup, and a jammed press room with plenty of on-site interviews and podcasts being spun and loaded.
In speaking with some attendees at the show, Kyle Hall, Director of Technology for PayKings, a payment processor, insights were gained. Said Hall: “this year’s show was productive but seemed to be packed with FBA”. When asked what that acronym means, he answered “fulfilled by Amazon” or Amazon related vendors, service providers, and retailers. In fact, thru observation there appeared to be triple the amount of Amazon related companies and service providers as compared to last year’s show.
Amazon notably (and arguably) has the third largest search engine for all web searches, second only to Google, and is Number 1 in product searches.
The influx of “FBA’s” is simply a reflection of the trend, and the sheer necessity, to “e-tail” direct and use Amazon to buttress market penetration. One seller we interviewed said the Amazon effect is so great that they do 76% of their gross sales via Amazon, and despite the margin compression and increased expense “..we just have to do it”.
IRCE continues to set the mark for e-commerce in a crowded trade show lineup. with the merging of RetailX, IRCE, and Globalshop in one event, the 2020 event promises more of the same.
And just more of more for the internet retailer looking to stay ahead of the curve.