For a while, it seemed like live streaming was going to be the future. Social media platforms like Facebook introduced a way for people to share their experiences in the moment, and some dedicated streaming platforms arose purely to satisfy the world’s demands for live streaming. Now, a variety of technical limitations, content problems, and user preferences are pressuring major tech companies to give live streaming a major overhaul. The question is, will this be enough to maintain live streaming’s trajectory as a visual medium of choice in the online world?
Defining live streaming
First, note that “live streaming” is a somewhat generic term that could refer to a number of different platforms and formats. For our purposes, we’re using live streaming to refer to social platforms allowing individual users and brands to stream live video and audio to an audience of followers and connections. We’re not referring to professional broadcasting, which is something some social brands are pursuing.
The content problem
The biggest problem with live streaming is with the content that people choose to stream. When a user uploads a file to a platform, the technology can run it through a series of checks to ensure it