Location Extensions Augmented Advertisements

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Google Has Filed A Patent for Location Extensions to Geographical Paid Ads

When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined Content (Paid and Organic) Search Results

I don’t often write about paid search here, but sometimes see something interesting enough to write about. We’ve been seeing some of the features from organic search appearing in paid search results, such as sitelink extensions, and Structured Snippets extensions. Google has written up extensions, which are ways of adding additional information to advertisements “to maximize the performance of text ads.”

One specific type of extension is are location extensions. Location Extensions can add information to an advertisement that you bid upon that can exhibit more information to your ad, such as:

Google Ads location extensions allow you to show your business address, phone number and a map marker along with your ad text.

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That geographic information isn’t shown to everyone but may be shown to people within a threshold distance from an advertiser’s location. The

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