Lyft brings back the taxi line as it desperately tries to crack the airport pickup

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Ride-sharing companies and airports have always had a bit of a fractious relationship. Riders looking to catch an Uber or Lyft have had to walk to parking garages, follow makeshift signage, find arbitrary pickup points all while waiting multiples of the ETA for their pickup at busy airports.

Lyft is piloting a new way to pair riders with drivers at the San Diego airport. It’s a Lyft line but it’s not a carpooling product, it’s actually just a cab line.

Instead of matching with a driver, riders nabbing a regular Lyft will hop in a physical line at the airport and match up with a driver irl. They won’t have to tell them the address before the meter starts running, users will still enter everything in the app, but after doing so they will tell the driver a four-digit code that will sync the request with the driver and get everything moving.

It’s a bit funny when companies try everything only to settle on the old ways but the fact is for fringe use cases where everyone is grabbing a ride from a single location, having multiple pickup areas can just make everything move more slowly and coordinating can


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