Marketing platform startup Adverity raises $12.4M in round led by Felix Capital

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Marketers get a lot of incoming from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time consuming and tricky to get value out of. Tech companies like Datorama and Funnel.io have appeared to try and lighten this load.

Adverity is a data intelligence platform also playing his this space by applying AI to produce actionable insights in real-time.

Founded in 2015, it’s a cloud agnostic SaaS platform compatible with Amazon, Google and Microsoft which provides data to destinations such as SQL databases, Snowflake, AWS Redshift, SAP HANA. Its business model is based on yearly subscription fees.

It’s now closed an €11 million ($12.4 million) Series B funding round, bringing the total amount raised to date to €15 million ($17 million). The investment is led by London-based Felix Capital, with participation from Silicon Valley’s Sapphire Ventures and the SAP.iO fund. The company now plans to use its war chest to expand into the US market.

In addition to the latest round of investors, Adverity continues to be backed by existing investors including, Speedinvest, Mangrove Capital (early backer of Skype, Wix.com and Walkman), 42cap, and local Austrian company the AWS Founders Fund.

Adverity’s