Nielsen expands its partnership with YouTube TV to include YouTube viewership in local TV audience measurements, likely a boon for local media ad buys (A.J. Katz/Adweek)

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A.J. Katz / Adweek:
Nielsen expands its partnership with YouTube TV to include YouTube viewership in local TV audience measurements, likely a boon for local media ad buys  —  Which is good news for media buyers and sellers  —  Nielsen announced today that YouTube TV viewership at designated market levels …


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