Nielsen says it will start surveying podcast listeners about their consumption habits, including genre preferences and how long they listen to shows (Ashley Carman/The Verge)

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Ashley Carman / The Verge:
Nielsen says it will start surveying podcast listeners about their consumption habits, including genre preferences and how long they listen to shows  —  More data on listeners  —  Nielsen, a company best known for tracking TV shows’ popularity, is getting into the podcast data collection business.

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