Online eCommerce Sales Grow an Estimated 17.2% in the US for July


eCommerce sales from US retailers attained an estimated $42.9 billion in July compared to $36.6 billion a year earlier.

US retailers’ online sales reached $56.600 billion in July on a seasonally adjusted basis, an 8.7% increase when compared with $52.071 billion in the exact same month of 2017, new monthly information in the US Commerce Department shows.

That is a smaller increase than in June when eCommerce sales grew 9.1% on a fixed basis year over year. eCommerce sales mainly take place online but also include other outlets, such as mail and telephone orders, sales and door-to-door, and sales through vending machines.

The online sales figures revealed by the Commerce Department as an indicator of the health of the marketplace that is eCommerce is primarily used by internet Retailers.

A historical look at the correlation between US retailers’ eCommerce sales and online sales demonstrates that eCommerce is a growing part of retail revenue. In the first quarter of 2018, for example, eCommerce represented 75.8 percent of non-store earnings on an adjusted basis, an online Retailer analysis reveals. That’s compared with 70.3 percent in the same period a year earlier.

Using those very same proportions, this could imply that in July, eCommerce earnings reached an estimated $42.903 billion, a 17.2% increase compared with $36.606 billion a year before.

Complete retail sales reached $300.116 billion in July on a non-adjusted basis, up 4.9% from $286.027 billion a year earlier, according to Internet Retailer’s analysis of Commerce Department figures. These figures factor out products including automobiles, gasoline, and food services.