OpenFin is unveiling an app store for old-school Wall Street traders in a bid to become the iCloud of banking

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Trading on Wall Street may soon feel like working on an MacBook computer, or toggling between apps on an iPhone.

That’s the vision of Mazy Dar, the CEO of OpenFin, a startup that helps banks and asset managers build desktop applications. Dar has been working for years to bring an Apple-like operating system to financial desktops — creating an environment where apps can deploy safely, work closely together and update quickly, all within the confines of hyper-sensitive compliance regimes.

But how to find the apps you want among the proliferation of thousands that have now been built within OpenFin?

Enter the startup’s new cloud services product. OpenFin will now provide tools and guidance to clients who want to create their own app store — firm-specific dashboards that can be curated to offer up employees a mix of homegrown apps and relevant third-party apps. Instead of using precious engineering resources to build the store, firms can focus on building the apps, according to Dar, who this week was named one of Business Insider’s 10 people transforming finance.

In doing so, OpenFin is taking one more step toward bringing the design and user experience standards we’ve come to expect from our mobile