Shedul, the booking platform for salons and spas, raises $20M Series B at a $105M valuation

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Shedul, the online booking platform for salons and spas, has raised $20 million in Series B investment of, valuing the company at $105 million.

The round was led by Paris headquartered VC Partech, with participation from Berlin-based Target Global, Dubai-based BECO Capital, and New York’s FJ Labs. In addition, a personal investment was made by entrepreneur Niklas Östberg, founder and CEO of Delivery Hero.

I also understand the fundraise was oversubscribed, and on top of the $20 million included $3 million on secondary funding. The Series B brings the total amount raised by Shedul to $32 million to date.

Launched in 2015, Shedul describes itself as a “SaaS-enabled marketplace” for salons and spas globally. It’s core — and free product — is a SaaS designed to help salons and spas manage their day-to-day sales and operations. Features include managing bookings, point-of-sale, customer records, inventory, and financial reporting.

Running in tandem is the more recently launched Fresha.com, a B2C marketplace for salons and spas. The idea is to enable merchants using the free Saas to run their businesses to also be able to connect to consumers online. The consumer-facing mobile app and website supports online bookings and automated marketing, including