He invented modern social media, then had it stolen from him. So how does Evan Spiegel feel about it, and how will he turn Snapchat’s product leadership into a profitable business? We’ll bring you the answers at TechCrunch Disrupt SF, where Snap CEO Evan Spiegel will join us. Come learn how Spiegel analyzes behavior to create new features, evolves from failure, and keeps his brand cool.
The talk comes at a pivotal time for Snap, just as it hopes to hit profitability. After 2.5 years of being ruthlessly copied while trying to maintain the moral high ground, Snapchat is finally fighting back against Mark Zuckerberg’s army of clones. Snapchat has a smart new platform strategy that will bring its Stories and vertical video ads to other apps. The goal is to unite the independent social web from Tinder to Houseparty into a rebel alliance. By colonizing the app ecosystem, Snap could revive growth and juice its revenue.
How does Spiegel devise his battle plans? What took Snap so long to respond to Facebook’s competition? And what advice does he have for other founders duking it out with well-funded rivals? Our talk will have plenty of tactical insights for anyone roadmapping