The Amazon effect: 74% of shoppers choose Amazon as their go-to-place


Some 74% of consumers choose Amazon as their go-to-place when ready to buy a specific product, says the study by Feedvisor.

The research analysed consumer behaviour of 2k US shoppers who have purchased from Amazon within the past two years.

According to the study, 66% of shoppers say that they start their search for new products on Amazon, with 95% admitting to being “satisfied” with the search results.

The key to Amazon’s financial success is Prime membership offering, which reached more than 100m subscribers last year. Consumer loyalty is at the highest point it has ever been, with less than a half (45%) of Amazon Prime members buying from the marketplace at least once a week, and 5% purchasing on Amazon daily. Some 48% of most non-Prime consumers visiting the marketplace at least a few times a week, and 89% of the same cohort admit to browsing on Amazon once a month.

While Amazon Prime already boasts a large volume of subscribers, the marketplace continually delivers new perks to delight their existing subscribers and attract new ones. Yesterday, Amazon introduced Belei, their first private-label skincare line with unlimited free two-day shipping available via Amazon Prime membership. The beauty skin-care range isn’t designed to cater to every single Prime member, but it targets women by offering them affordable solutions for various types of skin. Amazon continues to design multiple benefits personalised both for families and individuals.

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