For many growing companies, an email marketing service provider is one of the first tools you need in a marketer’s tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%.
As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience.
And, in 2019, email marketing is just as essential as it’s ever been.
But with so many tools available, where should you start? Which tool meets your business’ unique needs? And how can you differentiate one tool from the next?
To help you choose the most powerful tool for your team, let’s take a look at the best email marketing services on the market today.
Best Email Marketing Services HubSpot Constant Contact Campaign Monitor iContact MailChimp AWeber SendinBlue ActiveCampaign AutoPilot GetResponse Ontraport 1. HubSpot
HubSpot’s email tool is easy to use, has an extremely high deliverability rate, and has all the bells and