The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We’ve covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms … heck, even marketing acronyms.

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary — one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We hope you can bookmark this post and come back to it whenever you need to.

Now, I’m no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well — that’s a lot of gloss. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 100 terms that are imperative to anyone learning about marketing.

Marketing Terms to Know A/B Testing Analytics Application Programming Interface (API) B2B (Business-to-Business) B2C (Business-to-Consumer) Blogging Business Blogging A 1. A/B Testing

This is the process of comparing two variations of