One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes.
In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers.
A vast amount of the work we do — at Kaizen and many other similar agencies — is create content with the sole purpose of building high authority links, making it all the more imperative that we are conscious of the changes and trends outlined above.
If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns?
Three important factors for producing link-worthy content
Over the past month, I’ve analyzed over 120 pieces of content across 16 industries to locate and define the common threads between campaigns that exceed or fall short of their expectations. From the amount of data used and visualized to the importance of effective headline storytelling, the insight is a way of both rationalizing