Quotes from articles are much more eye-catching than links on Twitter, so the social giant is scooping up the team behind highlight sharing app Highly. This talent could help Twitter build its own version of Highly or develop other ways to excerpt the best content from websites and get it into the timeline.
Twitter confirmed to TechCrunch that the deal was an acquihire, and a spokesperson provided this statement: “We are excited to welcome the Highly team to Twitter. Their expertise will accelerate our product and design thinking around making Twitter more conversational.” We’ve asked about what data portability options Highly will offer.
Highly will shut down its iOS and Slack app on April 26th, though it promises that “No highlights will be harmed”. It’s also making its paid “Crowd Control” for private highlight sharing plus Highly For Teams free in the meantime.
“Social highlights can make sharing stories online feel personal, efficient and alive — like retelling a story to a friend, over coffee. They give people shared context and spark meaningful conversations” the Highly team writes.
Quotes can make the difference between someone breezing past a link they don’t want to leave Twitter to explore, and getting a peek