What Is a Marketing Consultant? A 1-Minute Rundown

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Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment their employees’ efforts, not replace them.

Consultants might get a bad rap from time to time, but, in general, they’re more like a helpful advisor than an heir apparent. If you’re interested in becoming a marketing consultant, here’s a quick rundown of what marketing consultants are, their core responsibilities, and their average salary.

What is a marketing consultant?

A marketing consultant works with brands to examine their current marketing strategy and devise, execute, and measure a new marketing strategy.

Marketing Consultant Job Description

After they qualify their clients to see if they’re a good fit, marketing consultants usually analyze their clients’ current target audience, brand message, and marketing strategy to see what works and what doesn’t, drive the creative direction and execution of their new marketing strategy, and measure their new marketing strategy’s results and