Why use a PWA instead of a Native App, simplified

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Many businesses are starting to use a PWA – a Progressive Web App – in preference to a regular mobile app, but what are the advantages, what does it cost and how do you know if your business and website is ready for a PWA

At the recent Internet Retailing Expo, we spoke to Helen Christie from Evolve, a design agency with PWA expertise and Helen agreed to share her insights:

What is a PWA?

Progressive Web Apps (PWAs) are web applications built just like regular websites but that act very much like an app when they are opened on a mobile phone. They appear as an icon on the home page, can access the phone’s location and work when the phone isn’t connected to a network just like an app. Built using Javascript a PWA gives you two for the price of one; a fully responsive website and app-like functionality when on a phone all without having to build and pay for a native app. In the simplest terms, it is a type of mobile app delivered through the web.

Bearing in mind that The number of mobile phone users is forecast to reach 4.68 billion by 2019 then